Elettiva operates on the Italian market to raise the commercial prospects of its partners’ brands, through an exclusive and multi-channel distribution, specialized into the Health and Beauty field.
ELETTIVA
EXCLUSIVE HEALTH & BEAUTY BRANDS DISTRIBUTION
Elettiva is an independent company with its own logistics facility and sales network, allowing to operate throughout the national territory. Being competitive today, in our country, requires distribution reliability on the one hand but, on the other hand, it also requires a more agile and efficient business model than traditional wholesale distribution.
Elettiva starts from the business plan and a shared strategy, defining each brand market positioning and producing on site all the necessary tools in order to succeed the commercial steps. Being very careful with investments, without wasting resources on non-priority activities.
Time is a key factor in starting a successful distribution, it is like sowing the ground step by step. Many brands arrive and many more leave within a year, unless you are able to identify the right ways, to respect the different phases of the launch and the time reaction of your target consumer.
While traditional distribution is focused on increasing sales for its own sake, Elettiva works to consolidate its brands’ growth over time, with ‘sales & marketing’ joint operations and plans.
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ELETTIVA
SALES & MARKETING JOINT OPERATIONS
MARKET
Market opportunity analysis, the concrete ones.
MARKET
Market opportunity analysis, the concrete ones.
OBJECTIVE
Definition of goals and objectives to be achieved.
OBJECTIVE
Definition of goals and objectives to be achieved.
FOCUS
Detailing the strategy by segment and channel.
FOCUS
Detailing the strategy by segment and channel.
IDENTITY
Building the competitive advantage (product / service).
IDENTITY
Building the competitive advantage (product / service).
GO!
Go-to-market plan and complete operations management.
GO!
Go-to-market plan and complete operations management.
